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Case study · Brand event

Coco Friendly, Le Marais: in-store activation

Coco Friendly, a fashion boutique in Le Marais, invited me to draw its clients during an evening event. My table sat at the heart of the store, between the rails: the clients I drew left with their fashion silhouette, signed and co-branded with the boutique's name.

Venue
Coco Friendly, Le Marais, Paris
Event type
In-store brand activation
Style
Fashion silhouettes
Customisation
Illustrations co-branded with the boutique's name

In pictures

In-store drawing station: antique table, watercolours, easels and Instagram QR code
Two watercolour fashion silhouettes on easels, co-branded for a Paris boutique
Live illustrator's table set up in a Marais fashion boutique, between the clothing rails
Availability

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